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Fast growth causes Aggregator to double

Custom Equity Group says it has experienced significant growth this year, with the aggregator’s chief executive David Haythorn pointing to the opportunity for brokers to get involved in the business.

Uniquely everyone in the business is a broker including our chairman, the board and senior management team,” Mr Haythorn said.

Speaking to The Adviser, Mr Haythorn said many brokers have left their existing aggregator to join Custom.

“We are getting a lot of people leaving their current aggregator to come across to us,” he said. “They are often people with quite established businesses".

Mr Haythorn, a founding partner of Your Broker, joined Custom late last year after a successful career with some of Australia’s largest real estate groups, where he was instrumental in establishing their home loan businesses.

His experience developing referral relationships between brokers and agents has been central to Custom’s technology offering.

“We do it well because we built a technology piece that allows the referral to be done very efficiently without a lot of people interaction.

“We have done a lot of work building our CRM technology referral system. It is a central part of the business,” he said.

Over the next 12 months Custom plans to further invest in digital and social media and continue to develop its own unique CRM system.